Conversion Logix FYI Friday: Bringing Multifamily's Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease
Sponsor by Education via FYI Friday sponsorship opportunity
Join Us Virtually
*This event is FREE and reserved for Property Management members only - encouraged for leasing, marketing, and operations.
*Registration is required.
*A question/answer period will follow brief presentation.
Multifamily marketers are expected to prove ROI with precision, yet many are still relying on last-touch attribution. By giving credit only to the final click, teams are left with massive blind spots, unable to see the real influences that move renters from awareness to lease. The result? Misallocated budgets, false confidence, and critical decisions being made in the dark.
This presentation exposes why last-click thinking is failing today’s leasing environment and how unified attribution cuts through the data chaos to reveal what’s truly driving performance. We’ll show how scattered impressions, clicks, and cross-session behaviors can be connected into a clear, undeniable story of the renter journey. With those hidden paths finally visible, marketers can stop guessing, start optimizing, and confidently invest in the channels that actually fill units—not just the ones that happen to capture the last click.
Moderator | Richard Sargent | Senior Sales Director
Richard Sargent is a lifelong multifamily professional. He started his career on the operations side of the business serving in various roles up to and including Regional Property Manager. After nearly a decade onsite, Richard transitioned to the supplier side where he's spent the last decade focusing on digital advertising and marketing solutions for the multifamily housing, student housing and senior living verticals.
Agenda
| June 26 | |
| 10:45 AM - 11:00 AM | Join Attendees may begin joining using the link in their Attendee Confirmation e-mail. |
| 11:00 AM - 11:05 AM | Introduction |
| 11:05 AM - 11:35 AM | Presentation Main Topics to be reviewed |
| 11:35 AM - 11:45 AM | Questions |
For More Information:
THIS WEBINAR IS PRESENTED BY CONVERSION LOGIX:
