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Help!  There's Math in Marketing and it Mystifies Me PAAWW#18

Help! There's Math in Marketing and it Mystifies Me PAAWW#18

Wednesday, September 20, 2023
2:00 PM - 3:00 PM (EDT)

Event Details

PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!

Leasing and marketing in multifamily requires an infinite amount of creative initiative. But the best marketers know that math is actually the secret ingredient to success. Even if you don't like numbers, you'll learn to love them after this session. Why? Because they'll guide you to more leases, higher commissions, stabilized occupancies, less turnover and smarter strategies that positively impact the bottom line.

Learn how simple calculations can make you the leasing hero and determine the exact adjustments you need to make to your leasing processes for ultimate success. Get real-time tutorials you can immediately implement and marketing math templates you can use for years to come. Math isn't just for managers... it's for the marketers.

  • Master Multifamily Math
    Learn how to calculate important metrics that impact both individual and team leasing performance so you can close more leases and rise up the ranks.
  • Emotional Equations
    Discover the art and science of pairing leasing creativity with marketing mathematics so you can launch and scale your campaigns.
  • Utilize Mathematical Theories
    Strengthen your leasing team's business acumen and help everyone on your team better communicate success to your C-Suite or the marketers.


About Kristi Fickert

Kristi Fickert is the Vice President of Enterprise Growth at Realync, where she helps marketers amplify their brand through video and virtual experiences. She has held roles in leasing, training, recruitment, sales and marketing. Kristi has a knack for applying innovative technology to multifamily marketing, without losing the personal touch that the industry was built upon. She has a proven background in employee development and has mentored hundreds of associates to success. She instructs for apartment associations across the country, has presented for Multifamily Insiders, the Apartment Innovation and Marketing Conference, NAA, Urban Land Institute and Commercial Real Estate Women. In addition, she has been featured in Units Magazine and is an elected City Councilwoman in her hometown of Wilmington, Ohio

A licensed Real Estate Broker in Florida, he is also a licensed Expert Fair Housing Instructor in the Commonwealth of Virginia and the recipient of the NAAEI Apartment Career & Education (ACE) award.

For More Information:

Roger Dickson
Roger Dickson
Pennsylvania Apartment Association