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Hummelstown, PA 17036
United States
Show Up, Stand Out, Build Your Brand! A Round Table hosted by the Central Regional Advisory Council
Panel discussions for brands, relationships, and understanding the business
Thursday, June 4, 2026
12:00 PM - 4:00 PM (EDT)
The Reserve at Hershey Meadows
201 Osprey LaneHummelstown, PA 17036
United States
The PAA and the Central Regional Advisory Council are proud to present:
Show Up. Stand Out. Build Your Brand.
Bonus: Receive a complimentary professional headshot- perfect for LinkedIn and e-mail signatures.
Q: What is a PAA Round Table Discussion?
A: The PAA Round Table Discussion is a gathering of property and management professionals who brainstorm and discuss selected topics that are prominent in the multifamily industry. Members are able to express ideas and ask questions of their industry colleagues.
Q: What is the PAA Round Table Format?
A: The PAA will have 4 panel discussions; each having a moderator and specific target groups.
Q: Where should I park?
A: Those attending will ample free parking available at the location site.
Agenda
| June 4 | |
| 12:00 PM - 4:00 PM | Headshots Attendees can take advantage and receive a complimentary headshot for their LinkedIn or e-mail signature - courtesty of the Central Regional Advisory Council! |
| 1:00 PM - 4:00 PM |
Roundtable Discussions
Topics: Building Your Personal Brand Mastering Relationships Understanding the Business Leveraging Technology |
Building Your Personal Brand
Your Reputation Is Your Currency
- Professional presence (communication, responsiveness, reliability)
- First impressions & consistency
- Basics of LinkedIn and email etiquette
Mastering Relationships
The Foundation of Long-Term Success
- Building trust with clients, property managers, and vendors
- Effective follow-up strategies
- Navigating challenging conversations professionally
- What makes a follow-up helpful vs. overwhelming?
- What’s more important: winning business or keeping it?
Understanding the Business
- Overview of the multi-family ecosystem
- What drives customers decisions (budget, timelines, occupancy)
- Anticipating customer needs and challenges
Leveraging Technology
Work Smarter, Not Harder
- CRM usage and tracking interactions
- Time-saving tools (calendar, reminders, templates)
- Using digital communication effectively
- What tools are helping you stay organized today?
- Where are you losing time that technology could improve?
