Pennsylvania Apartment Association Logo
Back to Events

Show Up, Stand Out, Build Your Brand! A Round Table hosted by the Central Regional Advisory Council

Panel discussions for brands, relationships, and understanding the business

Thursday, June 4, 2026
12:00 PM - 3:00 PM (EDT)
Register Now
Menu
The PAA and the Central Regional Advisory Council are proud to present:

Show Up. Stand Out. Build Your Brand.

Bonus: Receive a complimentary professional headshot - perfect for LinkedIn and e-mail signatures. 
Q: What is a PAA Round Table Discussion?
A: The PAA Round Table Discussion is a gathering of property and management professionals who brainstorm and discuss selected topics that are prominent in the multifamily industry.  Members are able to express ideas and ask questions of their industry colleagues.
Q: What is the PAA Round Table Format?
A: PAA will have 4 panel discussions; each having a moderator and specific target groups.  
Q: Where should I park?
A: Those attending will ample free parking available at the location site.   
Q: What is the cost?
A:  The registration fee is $25 for property management members and $50 for supplier partners, whether attending the full event or a portion of the program.
Please note: This is an exclusive member-only event.
 

Agenda

June 4
12:00 PM - 1:00 PM Headshots Attendees can take advantage and receive a complimentary headshot for their LinkedIn or e-mail signature - courtesy of the Central Regional Advisory Council!
1:00 PM - 3:00 PM Roundtable Discussions Topics:

Building Your Personal Brand - Speaker - Dena Hendry - Business Development Manager - BluSky Restoration

Mastering Relationships - Speaker - Aubrie Althouse - Area Manager - Boyd Wilson Property Management 

Understanding the Business - David Deaugustine -COO - Triple Crown Corporation

Leveraging Technology

Building Your Personal Brand

Your Reputation Is Your Currency

  • Professional presence (communication, responsiveness, reliability)
  • First impressions & consistency
  • Basics of LinkedIn and email etiquette

Mastering Relationships

The Foundation of Long-Term Success

  • Building trust with clients, property managers, and vendors
  • Effective follow-up strategies
  • Navigating challenging conversations professionally
  • What makes a follow-up helpful vs. overwhelming?
  • What’s more important: winning business or keeping it?

Understanding the Business

  • Overview of the multi-family ecosystem
  • What drives customers decisions (budget, timelines, occupancy)
  • Anticipating customer needs and challenges

Leveraging Technology

Work Smarter, Not Harder

  • CRM usage and tracking interactions
  • Time-saving tools (calendar, reminders, templates)
  • Using digital communication effectively
  • What tools are helping you stay organized today?
  • Where are you losing time that technology could improve?
SPONSORSHIP OPPORTUNITIES
- Head Shot Sponsor: $150.00
- Name Tag Sponsor:  $75.00 (SOLD)
- Snack Sponsor: $100.00  
 
Credits Price
Property Management Ticket
Join us for an interactive education roundtable.  Your ticket includes access to headshots, snacks and roundtable discussion. Registration Ends 6/3/26 at 12:00 AM EDT
$25.00
Supplier Partner Tickets
Join us for an interactive education roundtable.  Your ticket includes access to headshots, snacks and roundtable discussion. Registration Ends 6/3/26 at 12:00 AM EDT
$50.00
Credits Price
Headshot Sponsorship
Join us for an interactive education roundtable.  Your sponsorship for headshots includes access to headshots, snacks and roundtable discussion. Registration Ends 6/3/26 at 12:00 AM EDT
$150.00
Snack Sponsorship
Join us for an interactive education roundtable.  Your sponsorship for snacks includes access to headshots, snacks and roundtable discussion. Registration Ends 6/3/26 at 12:00 AM EDT
$100.00
Name Tag Sponsor:

Headshot Sponsor:

For More Information:

Roger Dickson
Roger Dickson, NAAEI Faculty
Pennsylvania Apartment Association (423)827-4858
View Profile
Event Sponsors
Name Tags:

Headshots: