When Social Media Hits Home: Protecting Your Team and Occupancy in the Age of TikTok & Instagram -PAAWW#11
PAA Webinar Wednesdays-supported by Multifamily Insiders
Event Details
In today’s market, one negative TikTok or Instagram post can spread faster than any marketing campaign, shaping public perception, damaging onsite teams’ reputations, and even influencing leasing decisions. This session will unpack how non-resident and resident-driven content impacts brand trust and occupancy, why social media has become the “new word-of-mouth,” and what executives can do to mitigate risks. Executives will leave with a clear framework to safeguard their teams and bottom line in the digital-first leasing landscape.
- Understand how online reviews and viral content directly affect occupancy.
- Protect onsite teams from reputation damage.
- Develop proactive social listening and response plans.
- Turn negative narratives into opportunities for stronger resident engagement.
Instructor biography for Liz Newkirk coming soon!
PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!
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