Why Your Competition Matters

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Wednesday, September 22, 2021
3:00 PM - 5:00 PM (EDT)
You can attend as in-person (The Reserve at Southpointe, 1000 Meadow Ln, Canonsburg, PA 15317), live streaming, or view the recording

Event Details

Leasing Professionals learn how to "shop" their competition and how they can outshine their competitors to bring in new residents but also staying loyal to current residents. Knowledge of competitors and their offerings is critical, and Leasing Professionals will learn how to gain a deep understanding of their competition, and how to bring about changes in their community to better compete. Leasing Professionals are asked to think about what is important to themselves as customers, and then are challenged to consider whether they live up to their own standards for their customers. Leasing Professionals end the course by reflecting on what they have learned and creating a plan for what they want to change so that they can bring their new skills and knowledge back to the job.   NOTE:  EBook sold seperately.

Instructor => Ms. Gail Zelnik

Please note: Recordings will be available for this class up to ten business days after the class date.  

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Price Level 

Member 

Non-Member 

In Person 

$70  

$108  

Live Stream 

$61  

$96  

Recording 

$53  

$85  

Class disclaimer: 

Thank you for taking the time to peruse the Pennsylvania Apartment Association’s education course catalog.  It should be noted that classes may be subject to the following: move in physical location, incur a date or time change, change in instructors, potentially cancel due to a low attendance, or any combination thereof.  Every effort will be made by the Pennsylvania Apartment Association's staff to alert you of any necessary changes in a timely fashion.  Your flexibility and understanding of these potential changes is appreciated. 

Class disclaimer: 

Thank you for taking the time to peruse the Pennsylvania Apartment Association’s education course catalog.  It should be noted that classes may be subject to the following: move in physical location, incur a date or time change, change in instructors, potentially cancel due to a low attendance, or any combination thereof.  Every effort will be made by the Pennsylvania Apartment Association's staff to alert you of any necessary changes in a timely fashion.  Your flexibility and understanding of these potential changes is appreciated. 

For More Information:

Kirsten McKinney
Kirsten McKinney
Pennsylvania Apartment Association (717)730-0409