2024 APARTogether Trade Show & Education Conference: Attendee ONLY Registration

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Welcome to the PAA APARTogether

attendee registration page.


Event Date:

March 21st, 2024

Event Time:


Event Location:

Valley Forge Casino Resort

1160 1st Avenue
King of Prussia, PA 19406

Download the PAA APP Before You Go:

The PAA is as a non-profit organization comprised of Apartment Owners and Associate members who provide product and services to the multifamily industry. PAA is a local chapter of the National Apartment Association (NAA), and membership includes; Apartment Management Companies, Student Housing, Government Assisted Housing and businesses who provide the services for our members. The PAA provides its members with a professional platform through education and events, while advocating for the industry to law-makers.
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Event Schedule:

*Education Sessions open at 9AM and concludes at 3:30PM

*Trade Show floor opens at 10AM and concludes at 4:00PM

*Education Sessions will be released on February 1st!


9:15AM - 10:00AM - LEASING: Elevate, Don't Replace: AI Empowerment for all of Multifamily

Instructor: Monica Frazier, General Manager at Midwood Investment & Development

Location: Laurel

1.0 CEC

9:15AM - 10:00AM - MAINTENANCE: Streamlining the MakeReady Process

Instructor: Daniel Teague, Senior Director of Product at AppFolio

Location: Maple/Juniper

1.0 CEC

9:15AM - 10:00AM - REGIONAL AND PROPERTY MANAGERS: Creating a Culture of Employment Retention: From Recruitment to Long Term Commitment using AI

Instructor: Brandon Laurie, Chief Executive Officer, CTH Recruiting

Location: Parkview

1.0 CEC

10:00AM-APARTogether Trade Show Floor and Education Exhibits Open

10:15AM -11:00AM - LEASING: AI and Leasing: The Good, The Bad, and the Unknown

Instructor: Kate Powers, Operations Trainer, Berger Communities

Location: Laurel

1.0 CEC

10:15AM - 11:00AM - OPERATIONS: Where AI Fits in the Renter Journey (and Where it Doesn't!)

Instructor: Brian Miller, Director, Partner Experience and Engagement, Rentals at Zillow and Kaylie Routen, Senior Rentals Events Manager at Zillow

Location: Maple/Juniper

1.0 CEC

10:15AM - 11:00AM - REGIONAL AND PROPERTY MANAGERS: Unlock Your Path to AI Mastery: Five Keys to Thrive in the Fourth Industrial Revolution

Instructor: Jayme Goldberg, Founder of Consequential Flowers and VIJAL Institute Certified AI Instructor

Location: Parkview

1.0 CEC

11:00AM - AI Zones Open on the Trade Show Floor

Location: Ground Level, Member Engagement Zone and AI Zone

11:30AM - Noon - MAINTENANCE: Elevation Perspectives -Unlocking the Potential: AI in Current Use for Supplier Optimization-A Panel Discussion

Panel: Tom Gibson (Pincus Elevators), George Cowden (MHD), and Jim Huckleberry (MHD) 

Moderator; TBA

Location: Ground Level, Presenter Stage behind elevator bank

NOON - 1:00PM - FREE Lunch (Grab and Go)

Location: Ground Level

1:30PM - 2:00PM - Elevating Perspectives: AI in Practice-Visual Demonstration

Moderator: Appfolio

Location: Ground Level, Presenter Stage behind elevator bank

2:00PM - 2:45PM - LEASING: Synchronizing Strategies: AI, Renter Expectations, and the Human Touch in Multifamily Marketing

Instructor: Carla Alicea, Director of Client Performance, ApartmentRatings.com and SatisFacts

Location: Laurel

1.0 CEC

2:00PM - 2:45PM - MAINTENANCE: Offense Sells Tickets, Defense Saves Your Property: Leveraging AI for Proactive Maintenance Excellence

Instructor: Ishea Shepherd, Executive Vice President, AMC Delancey Group

Location: Maple/Juniper

1.0 CEC

2:00PM - 2:45PM - REGIONAL AND PROPERTY MANAGERS: Bad Robot: Risks of Using AI Software Products

Instructor: Steven Williams, Managing Partner at Cohen Seglias, and Alex Barth, Cohen Seglias

Location: Parkview

1.0 CEC

2:00PM - 4:00PM - Bars Open on Trade Show Floor

Location: Ground Level

3:00PM-3:30PM- Closing Speaker - Ellen Thompson, CEO, Respage

Title: How to SURVIVE and THRIVE in an AI First Future

Location: Ground Level, Presenter State behind the elevator bank

3:45PM-4:00PM-Exhibitor Prize Drawings 

*Must be present to win*

Location: Ground Level, Presenter Stage behind the elevator bank

Education Sessions Speakers and Instructors: 

Monica Frazier, General Manager, Midwood Investment & Development

Monica Frazier, hailing from Pittsburgh, PA, serves as the General Manager at Midwood Investment & Development, bringing over a decade of experience in residential and commercial management across multiple states. As the founder of Melanin In Multifamily, she fosters a sense of community and empowers Black Women professionals in the multifamily sector. Monica's dedication to the industry is further demonstrated through her active involvement in the National Apartment Association. Recognized as an Excellence Award nominee in both 2022 and 2023, as well as graduate of the NAA 2023 Leadership Lyceum Class, Monica also leads the charge as a committee chair for the Diversity, Equity, and Inclusion Committee of her state apartment association. Her outstanding contributions were celebrated with the PAA's 2023 Property Manager of the Year Award and winner of the NAA IDEI Grant in 2023. Monica's expertise lies in training, employee development, and operational excellence.

9:15AM-10:00AM-Elevate, Don't Replace: AI Empowerment for All of Multifamily


Embark on a transformative exploration of AI tailored for all multifamily professionals. This workshop and presentation explores how each level of the site team can benefit from AI for communication, marketing, data analysis, maintenance due diligence, and more. Demystify the intricacies of AI, uncover practical applications, and dispel common myths surrounding its integration into multifamily operations.

Daniel Teague, Senior Director of Product at AppFolio

9:15AM-10:00AM-Streamlining the MakeReady Process

Maintenance Track

Brandon Laurie, Chief Executive Office, CTH Recruiting

Embarking on a multifaceted journey that began with leasing student and luxury housing in 1999, my career in the multifamily industry has been nothing short of extraordinary. From swiftly rising to assistant manager in a challenging property to assuming the role of manager for 288 tax credit units at the age of 20, I've navigated diverse challenges with resilience and determination. By the age of 22, I was privileged to be promoted to a Junior Regional role, overseeing 488 units.

 My trajectory further led me to manage full renovations and orchestrate the lease-up of 1187 units in Los Angeles—a testament to my ability to excel in high-stakes environments. Transitioning into the realm of marketing, I lent my expertise to renowned platforms such as For Rent, Apartments.com, and Zumper, broadening my industry impact.

 In 2010, I ventured into staffing, specializing in temp and temp-to-hire placements, leveraging my multifamily insights to build high-performing teams. This journey reached a new milestone on February 1, 2023, with the establishment of CTH Recruiting, a Multifamily-focused recruiting agency.

Gratitude permeates every step of this incredible journey, and as I reflect on the past 25 years, I am fueled with excitement for this next chapter. I look forward to continued growth, innovation, and making a lasting impact on the multifamily landscape in the next 25 years and beyond.

9:15AM-10:00AM-Creating a Culture of Employment Retention: From Recruiting to Long Term Commitment Using AI


In a dynamic and rapidly evolving professional landscape, effective staffing is a critical element that can make or break an organization. The session is designed to equip participants with the insights, strategies, and tools needed to navigate the challenges and opportunities in multifamily management by using AI.  Key topics covered are:  Talent Acquisition Trends, Remote Work Dynamics, DE&I, Agile Staffing Solutions and Employee Retention Strategies. Join us for an engaging and informative session that will empower you to optimize your staffing practices and contribute to the success of your organization in today's dynamic business landscape.  Stay ahead in the world of staffing and position your team for sustainable growth and success.

Kate Powers, Operations Trainer, Berger Communities

My name is Kate Powers and I am the Operations Trainer for Berger Communities. Previously, I worked in the service industry as well as in healthcare. As most people do, I fell into Property Management unexpectedly back in 2016 and have been in the industry ever since. I began my journey as a leasing professional and worked my way up through various levels of Management. Almost 9 years later, I’m so happy to be in my Training role, where I truly feel my calling is. My mission now is to assist Teams in elevating overall performance through high quality, intentional training. I love supporting both personal and professional growth of Team Members through empowerment, innovation, and accountability. In my personal life, I’m an avid outdoors person and fill my cup by spending quality time with Family including my two beautiful children, and my wonderful Husband.

10:15AM-11:00AM-AI and Leasing: The Good, The Bad, and the Unknown


Join me as we take a look at how our industry and more specifically the leasing process is being impacted by AI. We will answer questions like: What is AI? Is everyone using it? How will it affect me? We’ll also dive into the benefits of AI as well as the opportunities of it. We’ll face the ‘elephants in the room’ head on such as fears and resistance of using AI, and how to work through them. The hope is that you’ll leave our session with a better understanding of how you can leverage the use of AI into more efficient leasing that can lead you to faster response times, higher occupancy, and overall better performance.

Brian Miller, Director, Partner Experience and Engagement, Rentals, Zillow

Kaylie Routen, Senior Rentals Event Manager, Zillow

10:15AM-11:00AM-Where AI Fits in the Renter Journey (and Where is Doesn't)


Join Zillow Rentals along with a panel of industry experts as we explore the renter journey and how it intersects with advancements in AI. From the beginning of the housing search through residency, our panelists will share where they have seen their biggest wins, best experiences, and most intriguing innovations. We’ll dive into predictions for the future, along with their robotic red flags, all in the pursuit of operational efficiencies paired with an ideal customer experience.

Jayme Goldberg, Founder of Consequential Flowers and VIJAL Institute Certified AI Instructor

Jayme Anne Goldberg is the Founder of Consequential Flowers, an EdTech company with a mission to empower NextGen leaders to thrive in the Fourth Industrial Revolution. Jayme’s core values are equity, interconnection, innovation, integrity, and accountability. She recently led the launch of BloomRadius, an adaptive learning leadership application that combines AI, machine learning, leadership experience, and educational neuroscience. BloomRadius gamifies the cultivation of self-leadership skills that are essential to thrive in the fourth industrial revolution, can be learned through life experience, and are not taught in school.

Jayme blends her diverse strategic, entrepreneurial, and data analytics expertise with her passion for accelerating our NextGen path to bold, self-leadership. As a visionary with a track record of successfully implementing ideas to create and capture value in fragmented industries, Jayme is a frequent speaker on leadership and entrepreneurship. Prior to starting Consequential Flowers, Jayme co-founded SilverLine Athletics – a consumer data analytics company. She also served as Chief Strategy Officer for CenterSquare, a BNY Mellon Investment Management company, and was an investment analyst at General Motors Asset Management. She is a member of The Critical Thinking Institute's Advisory Board, served on the External Advisory Board of Penn State Schreyer Honors College, and volunteers for Why Not Prosper 501c3.

Jayme earned a Bachelor of Science in Business from Penn State Smeal College of Business and Schreyer Honors College with honors in Finance. She has an MBA from Columbia Business School and is a graduate of The Leadership Philadelphia Core Program. Also, Jayme is a member of the Google Cloud Start Up Program and a Certified AI Trainer by the VJAL Institute – that is on a social mission to democratize AI education around the world.

10:15AM-11:00AM-Unlock Your Path to AI Mastery: Five Keys to Thrive in the Fourth Industrial Revolution


Acquire practical insights and inspiration to immediately apply in your AI journey through prompt engineering, data privacy, generative AI workings, data analytics, and content creation.


1:30PM-2:00PM-Elevated Perspectives: AI in Practice-Visual Demonstration


Carla Alicea, Director of Client Performance, ApartmentRatings.com and SatisFacts

With two decades of multifamily marketing experience, Carla has successfully navigated roles as both a supplier and operator. Her expertise spans reputation management, SEO, SEM, social media content strategy, marketing communications, and marketing tech stack administration. As the former VP of Marketing and Training for a top 50 NMHC owner-operator, Carla gained hands-on insights into the industry's dynamic challenges. Currently, with the ApartmentRatings and SatisFacts Education Team, her focus on data analysis and client collaboration keeps her at the forefront of industry trends. Pursuing a Master's in Marketing Research and Analytics, Carla blends practical and academic knowledge to deliver sessions that challenge assumptions and provide actionable insights. 

2:00PM-2:45PM-Sychronizing Strategies: AI, Renter Expectations, and the Human Touch in Multifamily Marketing


The future of multifamily marketing is now. Discover how AI has revolutionized productivity, streamlining tasks from predictive analytics to dynamic pricing while addressing the reality that renters remain wary of direct AI interaction. Explore the balancing act between leveraging AI's efficiency and meeting renters' cravings for personalized, human-centric service. Gain insights into striking the perfect balance and maintaining productivity while providing tailored experiences that resonate with today's consumers. "Synchronizing Strategies" is your guide to navigating the intersection of technology and personalization in multifamily marketing.

Ishea Shepherd, Executive Vice President, AMC Delancey Group

Ishea loves to lead and build teams and has been a manager in several industries including construction and hospitality. She is currently Executive Vice President at AMC Delancey Group, overseeing the effective management of over 55 scattered- site properties including leasing, maintenance, capital improvements and property management teams. She was recognized as the 2023 Emerging Leader of the year by the National Apartment Association and strives to empower managers to lead with joy and authenticity. Ishea is passionate about leadership, operations and creating inclusive spaces. She creates content and leads discussions to empower managers to become effective and successful leaders.

She is a 2021 Graduate of the National Apartment Association Diversity Leadership Program and a 2023 Leadership Lyceum Graduate. Ishea is a licensed real estate salesperson in Pennsylvania and is a Certified Mental Health First Aid Instructor through the National Council for Mental Well Being.  She serves on three National Committees, including serving as Vice Chair for the RPM Careers Committee. She is a member of NAAEI Faculty and loves educating the next generation of leaders in the multifamily industry. 

2:00PM-2:45PM-Offense Sells Tickets, Defense Saves Your Property: Leverging AI for Proactive Maintenance Excellence


Proactive maintenance isn't just a practice, it's your property's safeguard. This session is made for service team members and property managers who are eager to transform their maintenance operations from a cost center to a value driver. Learn how the defensive strategy of proactive maintenance, combined with the offensive power of AI technologies, can address maintenance issues and enhance resident satisfaction

Steve Williams, Managing Partner, Cohen Seglias

Steve provides a full range of legal services to help his clients avoid and resolve legal problems and maximize the success of their businesses. He concentrates his practice in the areas of commercial litigation, real estate, landlord and tenant law, condominium and homeowner law, employment law, construction, and business and corporate law. A large portion of Steve’s practice is devoted to helping clients resolve real estate disputes, including landlord and tenant matters, fair housing issues, sale-purchase issues, and licensing matters.

Steve is a frequent speaker and lecturer on topics such as landlord and tenant law, real estate issues, employment issues, the impact of social media on individuals and businesses, and other miscellaneous business issues. Steve is a PA Real Estate Commission-approved continuing education provider for real estate licensees, and has taught courses as part of the National Apartment Association’s Certified Apartment Manager designation.

Alex Barth, Cohen Seglias

2:00PM-2:45PM-Bad Robot: Risks of Using AI Software Products


We will look at the potential risks of using AI software to assist in the tenant screening/application process, and how that may run afoul of landlord’s fair housing obligations.

Closing Speaker: Ellen Thompson, Co-founder of Respage and the Founder of Results Repeat

Ellen is a multifamily digital marketing expert and technology entrepreneur. She is the Co-founder of Respage and the Founder of Results Repeat. Since 2002, Respage has helped over 10,000 properties attract, engage, and retain residents. Respage released the multifamily industry’s first AI chatbot in 2017 and continued to leverage its industry-leading expertise in AI with the release of ResMate, an AI-based leasing agent and the industry’s first CRM built from the ground up to leverage AI and centralize leasing. Today, Respage offers an end-to-end AI driven lead generation, marketing, leasing, and resident management suite.

Ellen's companies have been recognized in the Inc 5000 list of fastest growing companies many times. Her companies have been recognized as on the Philadelphia 100 list of fastest growing companies 14 times and been identified by the Philadelphia Business Journal as one of the best places to work 5 times. Ellen graduated from the Wharton School at the University of Pennsylvania and serves on the Boards of PACT for Animals, the Russell Byers Charter School Foundation, and the Philadelphia Skating Club & Humane Society.

3:00PM-3:30PM-How to SURVIVE and THRIVE in an AI First Future


We will look at the potential risks of using AI software to assist in the tenant screening/application process, and how that may run afoul of landlord’s fair housing obligations.

2024 APARTogether Exhibitor List:

Exhibitor List

Management Company Large Attendee List Instructions:

If you are registering a large list of management company team members to attend the trade show, please create an excel file using the template provided below and send the completed list to Beth Weachter at bweachter@paahq.com.

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