2026 WRAC Fall Multifamily Leadership Roundtable-From Prospect to Renewal: Leasing, Operations, AI, & Resident Retention Strategies That Drive Results

The PAA and the Western Regional Advisory Council are proud to present:

Round Table Discussions (Fall Session)and Happy Hour

Fall Multifamily Leadership Roundtable: From Prospect to Renewal
Leasing, Operations, AI & Resident Retention Strategies That Drive Results

October 14th, 2026 @ Albion Lawrenceville

5275 Butler Street

Pittsburgh, PA 15201

Early Bird Pricing: $25 9/8-9/22

Standard Pricing: $35 9/23-10/6

Lazy Bird Pricing: $45 10/7-10/14

***This is an exclusive member only event.

*** In order for supplier partner members to attend you must be a sponsor of this event.

Round Table Moderator Sponsor: $175

Happy Hour Appetizer Sponsor: $150

Happy Hour Bar Sponsor: $100

Name Tag Sponsor: $75

Q: Who should attend this event?

A: Property Managers, Assistant Managers, Leasing Managers, Marketing Managers, and Leasing Agents

Q: What is a PAA Round Table Discussion?

A: The PAA Round Table Discussion is a gathering of property management professionals who brainstorm and discuss selected topics that are prominent in the multifamily industry.  Members are able to express ideas and ask questions of their industry colleagues.

Q: What are the topics for the PAA Fall Round Table Discussion?

A:  

Table 1: The New Resident Experience

1. How have resident expectations changed over the last few years?

2. Are prospects expecting "instant service" today? How are you meeting those expectations?

3. How important are co-working spaces and flexible community amenities in your market?

4. What amenities or services generate the most positive feedback from residents?

5. How do you balance high-tech features with personal customer service?

6. What resident expectation surprised you the most this year?

7. Which expectation do you think will become standard over the next 3-5 years?

Table 2: Maintenance: The Hidden Driver of Renewals?

1. What makes a maintenance team exceptional in the eyes of residents?

2. How do you create a culture of responsiveness and accountability?

3. What maintenance practices have had the biggest impact on resident retention?

4. How do you communicate with residents throughout the maintenance process?

5. What role does maintenance play in online reviews and reputation management?

6. How can leasing and maintenance teams work together to improve resident satisfaction?

7. What maintenance-related resident complaint do you see most often, and how are you addressing it?

Table 3: Communicating the Value of Existing Assets vs. New Construction

1. How are you positioning your community against new construction competitors?

2. What advantages do existing communities have that new developments cannot easily replicate?

3. Are concessions still effective, or are prospects looking for something different?

4. How do you showcase value when your community is older?

5. What marketing messages resonate most when competing with luxury new builds?

6. How are you using resident testimonials and reviews to compete?

7. What is one strategy that has worked particularly well in your market?

Table 4: Leasing Through Every Season

1. What are your top priorities during slower leasing periods?

2. How do you keep teams motivated when traffic declines?

3. What outreach activities generate the best results during slower months?

4. How are you preparing today for stronger leasing performance in Q4?

5. What local partnerships have helped drive leads and awareness?

6. How do you handle missed calls and ensure no prospect falls through the cracks?

7. What is one marketing activity every site team can implement immediately?

Table 5: AI in Multifamily: What is Working Now, Practical Uses that Deliver Results

1. How are you currently using AI in your leasing or management processes?

2. What AI tools have saved your team the most time?

3. How can AI improve the resident experience without making interactions feel impersonal?

4. What tasks should never be fully automated?

5. How is AI helping with lead response, follow-up, or resident communication?

6. What concerns do you have about adopting AI in multifamily operations?

7. What AI use case do you think will become common in the next year?

Table 6: Relationship Selling and Resident Retention

1. What does relationship selling mean in today's leasing environment?

2. How do you begin building rapport with prospects from the very first interaction?

3. What resident events have been most successful in creating community and retention?

4. How do you encourage residents to complete surveys and leave reviews?

5. How do you respond when survey feedback or reviews are negative?

6. Is there such a thing as being too aggressive with follow-up? Where is the balance?

7. What follow-up techniques help build trust rather than create pressure?

8. What actions after move-in have the biggest impact on renewal decisions?

Q: What is the PAA Round Table Format?

A: The PAA will have 6 tables set with a moderator. 8-10 people will start at one table and talk about the subject for a 15 minute period, rotating to the next table/topic and so forth.

Q: Where should I park?

A: Details coming soon!

CLICK HERE TO REVIEW THE CODE OF CONDUCT