Eastern Regional Advisory Council - PAA Idea Cafe Education Forum

Join us for the brand-new PAA IDEA CAFE!

Wednesday, November 4, 2026

9:30 AM - 12:00 PM (EST)

Conner Strong & Buckelew

2 Cooper Street
Camden, NJ 08102
United States

This interactive session brings together Philadelphia-area industry professionals for open, solution-focused conversations about today’s most pressing challenges in property management, operations, leasing, and maintenance. The morning will be structured around "Spark Sessions" from our speakers, followed by audience collaboration in small groups.

SPARK SESSIONS:

Ann Collins, Owner, Steri-Clean Philadelphia

Taking the Mystery out of Biohazard and Hoarding

Hoarding situations can be difficult to recognize, navigate, and address. This session explores the psychology behind hoarding, strategies for approaching sensitive conversations with residents, and how to recognize potential biohazards while protecting staff and the community.

Ashley Greene, Area Community Manager, Morgan Properties

Manage Personalities, Not People

Great leaders know when to stay consistent and when to adapt. This session will help you better understand how your employees communicate, learn, and respond to feedback so you can personalize your leadership approach without lowering expectations or crossing the line into favoritism.

Brad Schwartz, Founder & President, MSB Resources

Make Your Job a Career

Great apartment communities are built by great people. This session will help property management professionals recognize their value, explore opportunities for growth, and take intentional steps toward building a rewarding, long-term career in the industry.

Lee Senior, Senior Regional Manager, Greystar

Leading Through Pressure: Motivating Teams in a High-Expectations Environment

How do you hold your team accountable without pushing them toward burnout? Learn practical strategies for motivating today’s property management professionals, navigating pressure and change, and building an engaged team that delivers results in a high-expectation environment.

PRICING:

$20 - Property Management Ticket

$40 - Supplier Partner Ticket

SPONSORSHIP OPPORTUNITIES:

Spark Session Sponsorship - $100 (4 available)

Sponsorship includes one ticket to the event, continental breakfast, your logo featured on the registration page and advertising, and the opportunity to introduce our Spark Session speakers.

Breakfast Sponsor - $100 (4 available)

Your ticket includes access for one person to attend the event, logo featured on the registration page and advertising.

Name Badge Sponsor - $100 (1 available)

Your ticket includes access for one person to attend the event, and your logo featured on the registration page, advertising, and name badges at the event.

Registration Sponsor - $100 (1 available)

Your ticket includes access for one person to attend the event and greet attendees as they register on-site, and your logo featured on the registration page and advertising.

Agenda

November 4
9:30 AM - 10:00 AM	Registration
10:00 AM - 11:30 AM	Spark Sessions & Discussions
11:30 AM - 12:00 PM	Networking & Mingling

Ann Collins - Taking the Mystery out of Biohazard and Hoarding

Ashley Greene - Manage Personalities, Not People

Brad Schwartz - Make Your Job a Career

Lee Senior - Leading Through Pressure: Motivating Teams in a High-Expectations Environment

Ann Collins - Taking the Mystery out of Biohazard and Hoarding

Owner - Steri-Clean Philadelphia

With an emphasis on technical precision, regulatory compliance, and compassionate service, Angelica directs complex biohazard mitigation, structural restoration, and environmental decontamination projects for residential, commercial, and municipal clients throughout the greater Mid-Atlantic region.

Ashley Greene - Manage Personalities, Not People

Senior Property Manager - Morgan Properties

With more than 11 years in multifamily property management, Ashley is passionate about people-first leadership, mentorship, and developing leaders at every level. She is the founder and co-chair of M•Power, Morgan Properties’ women’s employee resource group, and is also the creator of Front Line Leadership: Unscripted, a series sharing real experiences, mistakes, and practical lessons from leading where leadership happens every day—on the front line.

Brad Schwartz - Make Your Job a Career

President - MSB Resources, LLC

Brad Schwartz is the founder and President of MSB Resources, a firm offering recruitment services, culture consulting and leadership coaching exclusively to the property management industry. Brad has been instrumental in coaching property management companies on strategies to become a “sticky” company.

Lee Senior - Leading Through Pressure

Senior Regional Property Manager - Greystar

Lee has worked with a variety of different clients ranging from local investors to Fortune 500 companies. His strategic leadership and hands-on approach consistently deliver exceptional results in the multifamily real estate sector.

Spark Intro Sponsor