CALP - Marketing and Maintaining Your Community

This class highlights the importance of image, reputation, and brand in the apartment industry.  Leasing Professionals learn how to make sure their property is successfully marketed, uses customer service strategies and is always in the best showable condition. In order to understand the important role they play in marketing and maintaining their own community, learners will view stories from experienced Leasing Professionals as well as see sample properties from the prospective resident’s point of view.

Instructor : Jen Hidalgo, Buyers Access

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You can attend as in-person in Bala Cynwyd, live streaming, or view the recording. 

Please note: Recordings will be available for this class up to fifteen business days after the class date. 

PAA Education Cancellation Policy Credential/certification, special trainer led courses or courses with NAA-produced materials: Cancellation (in writing to kmckinney@paahq.com) must be received at least 14 days prior to first day of class for full reimbursement. After this point, only name changes will be accepted. 

Other education workshops and seminars: Cancellation must be in writing at least 3 business days prior to the class. 50% fee will be charged. No refund for classes cancelled in less than 3business days.  Webinar Wednesdays and Mastering Maintenance Webinars cannot be cancelled within 2 weeks of the Webinar. If you are unable to attend, a link will be sent to you after the webinar which you can view on your own.  

After deadlines, only name changes will be accepted, and all invoices must be paid. 

Credit will not be given for no-shows.  

Only PAA members in good standing will receive the published PAA member rate. The non-member rate will be applied to all registrations that do not include a PAA member number. All membership status questions should be directed to PAA's membership Department at 610.664.1800 or membership@paahq.org. 

Consent to Use of Photographic Images 

Registration and attendance at, or participation in, NAA meetings and other activities constitutes an agreement by the registrant to NAA's use and distribution (both now and in the future) of the registrant or attendee's image or voice in photographs, videotapes, electronic reproductions, and audio tapes of such events and activities.