Lease Bachelor(ette): Giving Prospects the Final Rose with Latrice Leake -PAAWW#4

In today's leasing world, prospects have plenty of choices and every community is competing for their final rose. This engaging session equips leasing professionals with the strategies to make their property stand out, build instant connections, and secure lasting commitments.

Through the lens of confidence, creativity, and consistency, participants will learn how to transform first impressions into lasting impressions, avoid being eliminated, and deliver tours and follow-up that feel unforgettable.

Key Takeaways:

• How to position your community as the top choice in a crowded market.
• Techniques for creating memorable first impressions that win trust and attention.
• Follow-up strategies that prevent ghosting and move prospects from just looking to "I'm in".
• Ways to turn your leasing journey into a story prospects want to be part of.

Latrice Leake is a dynamic Learning and Development Specialist at Mission Rock Residential, where she has built a reputation as “The Solutionista” due to her innovative approach to professional growth, solution oriented leadership, and organizational development. With over 27 years of experience in the multifamily housing industry, Latrice has honed a deep understanding of the complexities and challenges that come with managing teams and creating effective learning opportunities. In her current role, she oversees operations in North Carolina, Maryland, and Virginia, bringing strategic insight to each region.

Latrice is not only a seasoned professional but also a passionate advocate for diversity, equity, and inclusion (DEI). She is an active member of Mission Rock’s Diversity Equity and Inclusion task force, working to ensure that inclusivity is woven into the company’s core values and practices. Additionally, Latrice serves as the Education Chair for the Maryland Multifamily Housing Association’s Education Committee, where she contributes her knowledge to support the professional development of others in the industry. She has spoken at national conferences such as NAA’s Apartmentalize and locally as well.

Outside of work, Latrice is a devoted mother to her 8-year-old son, Isaiah, a self-proclaimed chicken nugget connoisseur with a refined palate for the best nuggets in town. Whether at home or out and about, their adventures together are always filled with laughter and discovery. Latrice’s energy, expertise, and community-centered mindset make her a standout leader both professionally and personally.

PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!