Mastermind: Business from Taylor Swift-PAAWW#16

From elaborate stages to Easter Eggs hidden years in advance, you have to admire Taylor Swift’s ability to create, plan and execute elaborate stories and immerse her fans in her world. She’s built a brand and an empire, and is now the 2nd highest paid woman in music (after Ri-Ri). In this session we will learn how Taylor tells a story, and how you can apply those skills for your own strategic thinking. We’ll talk about how T-Swift is constantly innovating and reinventing herself. We’ll dig into how she curates her brand and provide tips for how you can apply these methods to your property and personal brand. And we will talk about the importance of having goals and planning ahead.

• Build Genuine Connections
  Uncover strategies to build genuine connections, foster resident loyalty, and create a community where residents feel valued and connected.
• Curate Your Brand
  Delve into the thought and effort that Taylor Swift has put into building her brand and gain insights into how to curate your property or personal brand.
• Storytelling, Rewards, and Marketing
  Learn from Taylor's expert storytelling skills, loyalty rewards programs, and marketing techniques.
• Set Your Property Apart
  Discover how to create an immersive brand experience that resonates with your residents and sets your property apart from the competition.
• The Power of Planning
  Draw inspiration from Taylor Swift's ability to execute her dreams years in advance and uncover the power of planning and goal setting.
• Long-term Strategies
  Gain insights into long-term strategic thinking, setting milestones, and adapting to changes along the way.
• Create and Execute Your Vision
  Discover how to create a vision and execute it with precision, just as Taylor does in her career.

Tammy Longo is a Regional Sales Executive with ALN Apartment Data in the Northeast region. In 2003 she was first introduced to multifamily when she moved from New York to Virginia and accepted a position as a leasing agent. Over her exciting 20-year career, she has enjoyed life in operations, marketing, and as a supplier. She loves to connect with and advocate for our industry and is actively involved in the Virginia Apartment Management Association and The National Apartment Association by participating on boards, teaching credential classes, and speaking at conferences including the N.A.A. Educational Conference. She is a graduate of the State University of New York at Morrisville and holds a degree in Journalism. In her “spare” time she can likely be found watching her kids in sports, cheering on the Buffalo Bills and Syracuse Orange, or traveling to NY to see family and friends.

With over 25 years of experience in the apartment industry, Donje Putnam, ARM, RAM is a self-described multifamily fanatic, passionate about digital marketing, efficient operations, happy residents, and, most of all, the wonderful people in property management. She has spoken for the Virginia Apartment Management Association (VAMA), been a guest on multiple industry and marketing podcasts, and written articles for VAMA’s newsletter and annual magazine, “Virginia Communities." Before joining Senex Law as Director of Marketing and Training, she held multiple roles on the operations side, serving as Director of Marketing, Compliance Manager, and Regional Property Manager at both owner and third-party management companies.

PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!